Process

NO MYSTERY.NO DRIFT.

Most website projects fail on process, not talent. Here is exactly how a typical six-week build runs, and what you get at each stage.

01

Discovery

Week 1

We map the business before the pixels: who buys, what they compare you against, and what the site actually has to do. Ends with a written brief and a sitemap you sign off on.

  • Kickoff session
  • Audit of the current site
  • Sitemap & content plan
02

Direction

Week 2

Art direction before layout. Type, colour, imagery and tone are set as a single direction so every page that follows feels like it came from the same studio.

  • Design direction
  • Type & colour system
  • Key page concept
03

Design

Weeks 3–4

Every template designed at desktop and mobile, with real copy where possible. You review in one place and leave comments directly on the work.

  • Responsive page designs
  • Component library
  • Two review rounds
04

Build

Weeks 4–6

Hand-built front-end: semantic markup, accessible components, fast images, and a CMS setup you can actually run without calling me every time.

  • Production build
  • CMS / content editing
  • Performance & accessibility pass
05

Launch & beyond

Week 6+

Testing across devices, analytics and search setup, then a clean launch. After go-live you get a walkthrough and the option of ongoing support.

  • QA across devices
  • Analytics & search setup
  • Training walkthrough

How I work

One person, start to finish

You talk to the person doing the work. No account layer, no relay, no lost context.

Fixed scope, fixed price

You get a written scope and a number before anything starts. Change the scope and we re-quote — no surprise invoices.

Performance is not optional

Speed, accessibility, and search fundamentals are built in from the first commit, not patched on before launch.

You own everything

Domain, hosting, code, content. All of it stays in your accounts and under your name.

Ready to start week one?

Send your current site and what you want it to do. You'll get an honest read and a scoped proposal — not a sales call.

Start a project